Bender HondaMinimum Advertised Pricing (MAP)
Because Bender Honda participates in the Honda Minimum Advertised Pricing (MAP) policy, when you buy a new Honda vehicle from Bender Honda in Clovis, you can be 100% confident that (1) you paid a competitive price and that (2) you will not later find the same vehicle being sold at a ridiculously lower price by another Dealer.
Bender HondaWhat is Minimum Advertised Pricing?
Now-a-days, consumers like yourself have the ability to shop multiple retailers online for the same product(s) and service(s), 24/7, from the privacy of your home or any location with Internet access. Everybody wants a fair deal. Legally, retailers including auto dealers must freely compete to provide consumers with local deals and offers at fair market value.
If, for example, you see an MSRP $20,000 new car being advertised at a ridiculously low price (e.g. $10,000), you may immediately think 3 things: (1) something's got to be wrong with the Vehicle, or (2) something's definitely fishy about the Dealer, or (3) something's going on with the Brand (the manufacturer). As a consumer, such an advertisement will immediately start to erode your trust in the Brand, the Dealer, and the Vehicle and it will negatively affect your shopping experience.
Now, what if there's a way that the manufacturer (Brand) and the retailers (Dealers) can agree on a minimum price (after rebates, shipping and handling, and other deductibles) at which all the retailers can advertised a particular vehicle? That would be a good thing for all parties: YOU (the consumer), the Brand, and the Dealer because there will be a base point of value from which all parties can negotiate the selling and buying of that particular vehicle. That is the spirit of Minimum Advertised Pricing.
Minimum Advertised Price is a product pricing method in which a manufacturer and its retailers may agree on the lowest price (the MAP -- Minimum Advertised Price) at which a product for sale may be advertised.
MAP Explanation by:
Manufacturer Compliance Team